Overview
- Meghan Markle has joined OneOff as an investor and featured participant, and her Australia tour looks are now live to shop on the platform.
- OneOff says its proprietary diffusion model identifies what celebrities wear in real time and posts each item with links, prices, and designer details.
- Several pieces from Australian and independent labels she wore have sold out, including a Friends With Frank coat and Rolla's jeans, after a surge in interest.
- Reporters flagged some incorrect product IDs on her listings, and the company says its system replaces sold‑out pieces with similar in‑stock items.
- OneOff splits 10–25% retailer commissions with creators, and Markle positions the partnership as a way to drive sales to smaller designers despite earlier caution about AI.