Overview
- Megan Thee Stallion announced the fragrance on Wednesday and the rollout begins with early-access sales on July 5, a broader online launch on July 8, and in‑store arrival at Ulta Beauty on July 11.
- Coty co-developed the Eau de Parfum, providing product development and industry backing for the limited‑edition release.
- The fragrance is built around creamy coconut milk, orchid blooms, and warm vetiver oil and is offered in a 90 ml bottle for $84 and a 10 ml travel size for $29.
- Ulta Beauty is the primary retail partner with exclusive early online availability at Ulta’s website and MeganTheeStallion.com followed by placement in thousands of Ulta stores.
- The launch converts Megan’s long-running 'Hot Girl Summer' cultural identity into a lifestyle product that could deepen fan engagement and expand her business footprint in the beauty market.