Overview
- The Grammy-winning artist will post exclusive Winter Games content to her YouTube channel, which has about 7.3 million subscribers.
- NBC’s Creator Collective gives credentialed creators access to venues and athletes and allows Olympic footage to be posted without copyright strikes.
- Megan told The Athletic she aims to connect music and culture with sports and introduce her followers to winter disciplines such as figure skating and hockey.
- The initiative builds on NBC’s Paris pilot that generated roughly 300 million social views in collaboration with YouTube, TikTok and Meta.
- Snoop Dogg has returned in Milan as an NBC correspondent and Team USA ambassador, signaling the continued blend of pop culture and Olympic coverage.