Overview
- American Girl launched the Megan Moroney–inspired outfits and accessory packs on Wednesday, Aug. 5, 2026, with items available to buy or pre-order through americangirl.com and in American Girl stores.
- Mattel says an 18-inch Megan Moroney doll will be sold exclusively on Target.com beginning Nov. 22 and will reach Target stores and American Girl retail locations in early December, with the doll’s final price not yet announced.
- Reported accessory prices include Stage Outfit and Fan Fashion at $42 each, Concert-Ready Accessories and VIP Accessories at $20 each, and a Guitar & Mic Stand at $46.
- Megan Moroney described the collaboration as a “full-circle” moment tied to her Cloud 9 arena tour, and American Girl leadership framed the line as a way to encourage creativity, self-expression, and holiday engagement among young fans.
- The partnership marks the first time American Girl dolls will be sold at Target and could broaden the brand’s holiday reach and tour merchandising, so retailers’ inventory moves and holiday demand should be watched closely.