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2h ago

Meccha Chameleon Sells One Million Copies After Viral Steam Launch

The cheap, paint-based hide-and-seek game broke out through streamer visibility and rapid post-launch updates, signaling continued demand for low‑cost social indies.

Hide-and-seek game Meccha Chameleon is the latest indie hit to boast a million sales as it soars up the Steam charts
A blobby stick-figure person painted blue hides against a blue wall as another stick-figure person walks through a doorway.
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Overview

  • The developer reported that Meccha Chameleon reached one million sales within four days of its early June release, a figure posted on the game's Steam community page and reported by multiple outlets.
  • The game launched with a low price of $5.99 and a 20% introductory discount that runs through June 16, which helped lower the cost barrier for friend groups to buy and play together.
  • Streaming and public matches drove visibility, with launch-day Twitch viewership peaking over 100,000 and concurrent Steam player counts reaching tens of thousands according to platform trackers.
  • The developer has issued quick updates since launch, added a friend-invite feature, and explicitly encouraged streaming by supporting public matches and asking streamers to include the game name in titles.
  • Player response is mostly positive but reviewers and users have flagged the user interface as a notable pain point, and sustaining sales after the discount window will hinge on further quality-of-life fixes and new content.