Overview
- Pladis confirmed it reformulated Club and Penguin earlier in 2025, replacing a chocolate coating with a chocolate‑flavour coating that includes cocoa mass.
- Packaging and advertising were updated to remove chocolate claims, with Club’s long‑running slogan replaced to meet labelling rules tied to cocoa thresholds.
- The company cited a cocoa supply squeeze following several poor harvests in Ghana and Ivory Coast, with futures having more than doubled and hitting records before easing.
- Trade reports say the bars’ coatings now contain more palm and shea oils than cocoa solids, reflecting a wider industry shift that also includes shrinkflation.
- Nestlé said there are no planned changes to KitKat product descriptors and that KitKat White’s “coating” description remains accurate and compliant.