Overview
- Justin Rose, who teed up McLaren’s first irons Thursday at the PGA Tour’s Cadillac Championship, opened with a 2-over 74 at Trump National Doral.
- The new Series 1 and Series 3 irons use metal injection molding and a rear structural mesh to shape weight and feel, with blades for workability and a cavity-back for more speed and forgiveness.
- Priced at $375 per club, a typical seven-iron set runs about $2,625, and CEO Neil Howie says the cost reflects an expensive build process and early orders have been strong.
- Rose says he helped design the clubs from the outset and joked about using Formula 1’s DRS after an analyst flagged poor round-one ball-striking stats.
- McLaren’s gear is on sale through select fitters and direct channels in North America, Europe, and South Korea, yet analysts say the bigger test is filling out a full 14-club lineup and winning acceptance as a true golf brand.