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McDonald's to Release Hello Kitty x Godzilla Happy Meal Toys

The limited run pairs Sanrio characters with Monsterverse monsters, a marketing move meant to drive visits that could spur scalping and localized shortages.

Overview

  • McDonald's confirmed the promotion will begin Tuesday, Aug. 18 at participating U.S. restaurants and the toys will be available for a limited time while supplies last.
  • The set includes eight crossover figures that mix Sanrio characters with Monsterverse creatures, with one toy issued per Happy Meal.
  • Promotional materials use the tagline “Cute meets Kaiju” and show Hello Kitty dressed in a Godzilla‑inspired look as the centerpiece of the drop.
  • Reporters note the promotion is likely to attract heavy demand and scalpers, citing past McDonald's tie‑ins in 2021 and 2025 that caused toy shortages and food waste from bulk purchases.
  • McDonald's has not disclosed total inventory or exact participating locations, so availability will vary by restaurant and customers should expect possible local sellouts.