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McDonald’s Tie-Up Fuels Next Phase of ‘KPop Demon Hunters’ With Limited-Time Meals and New Short

The fan-first push keeps the record-breaking hit in the spotlight through collectibles, app unlocks, and live events between films.

Overview

  • Netflix and McDonald’s hosted an 18+ “Battle for the Fans: After Dark” at The Bellwether in Los Angeles on Thursday, where live voting crowned HUNTR/X over the Saja Boys.
  • The limited run spans U.S. restaurants with two themed options, including a HUNTR/X meal of Chicken McNuggets, Ramyeon McShaker Fries, and Hunter and purple Demon sauces, plus a Saja Boys Breakfast with a Spicy Saja McMuffin, hash browns, and a drink.
  • Each meal packs collectible photocards and a Derpy access card that fans scan in the McDonald’s app to unlock first-access bonus content.
  • A new animated short made for the collaboration drops Rumi, Mira, and Zoey into a playful crossover with McDonald’s, giving fans fresh story beats while they wait for the sequel.
  • Netflix calls the partnership “fan-first,” pointing to bespoke animation and collectibles to sustain engagement after two Oscars and record viewership, with a sequel confirmed and projected for 2029.