Overview
- McDonald’s confirmed a U.S. launch date of August 18 for a Hello Kitty x Godzilla Happy Meal collection, a date posted by the company and shared by Senior Marketing Director Guillaume Huin.
- The official teaser video shows a Happy Meal box at sea and Hello Kitty emerging wearing a Godzilla‑style headpiece, using the tagline “cute meets kaiju” to frame the crossover.
- McDonald’s says the promotion will run at participating U.S. restaurants for a limited time and only while supplies last, but it has not released the full toy lineup or the total number of items.
- Several outlets reported promotional images and one published an unconfirmed eight‑toy pairing list that names entries such as MechaGodzilla and SpaceGodzilla, though those specifics have not been verified by McDonald’s.
- The push follows recent Sanrio–Toho merchandise in Japan and continues McDonald’s strategy of limited, collectible Happy Meal tie‑ins designed to attract families and collectors and boost store visits.