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McDonald’s Sets March 31 U.S. Launch for ‘KPop Demon Hunters’ Adult Meals

The campaign turns a hit film’s fan rivalry into a limited-time contest with in-app rewards.

Overview

  • McDonald’s and Netflix, which unveiled the tie-in Tuesday, will roll out two rival meals nationwide on March 31 along with a new Derpy McFlurry.
  • The HUNTR/X Meal pairs 10 McNuggets and a drink with Ramyeon McShaker Fries and two sauces that echo South Korea menu flavors, including a purple Demon Sauce.
  • The Saja Boys Breakfast Meal offers a Spicy Saja McMuffin, hash brown, and a small drink during breakfast hours only, creating built-in scarcity for that option.
  • Each meal includes two collectible photocards and a Derpy access card with a QR code that fans must redeem in the McDonald’s app by April 26 to unlock first-access content and a reveal of the winning group.
  • A new animated short promotes the Battle for the Fans, and McDonald’s says more announcements and surprises will follow during the limited run.