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McDonald’s Sets Feb. 10 Online Drop for Free McNugget Caviar Kits

The online-only giveaway taps a viral caviar-on-nuggets trend to spotlight Valentine’s Day.

Overview

  • Kits go live at 11 a.m. ET on Feb. 10 at McNuggetCaviar.com and will not be available in restaurants.
  • Each package includes a 1‑ounce tin of Baerii sturgeon caviar, a $25 Arch Card for Chicken McNuggets, crème fraîche and a mother‑of‑pearl spoon.
  • The promotion is a collaboration with Paramount Caviar, a luxury supplier used by Michelin‑level kitchens.
  • McDonald’s says the idea was inspired by fans, echoing a high‑low pairing popularized on social media and at venues like COQODAQ’s U.S. Open offering.
  • Supply is limited with no disclosed quantity or shipping details, and outlets expect high demand once the site opens.