Overview
- Kits go live at 11 a.m. ET on Feb. 10 at McNuggetCaviar.com and will not be available in restaurants or through the app.
- Each box includes a 1‑ounce tin of Baerii sturgeon caviar, a $25 Arch Card for Chicken McNuggets, crème fraîche and a mother‑of‑pearl spoon.
- McDonald’s says the kits are free while supplies last, with quantities limited and undisclosed, and outlets expect a quick sellout.
- The collaboration is with Paramount Caviar, a supplier to Michelin‑star restaurants; Newsweek notes a comparable 1‑ounce Baerii tin lists for about $85 on the partner’s site.
- McDonald’s cites customer behavior and social media trends, including Rihanna’s caviar‑on‑nuggets posts, and confirms this is a limited promotion rather than a menu item.