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McDonald’s Sets $1 McMuffin Day for March 2, U.S. Debut of Big Arch Burger on March 3

The back‑to‑back promotions signal a value‑plus‑premium push tied to the company’s 2027 growth plan.

Overview

  • Customers can get an Egg McMuffin or Sausage McMuffin for $1 on March 2 through the McDonald’s app during breakfast hours, with a limit of one per person.
  • The $1 offer marks National Egg McMuffin Day, highlighting a decades‑long breakfast staple created by franchisee Herb Peterson.
  • The Big Arch Burger launches in the U.S. on March 3 as a limited‑time item featuring two quarter‑pound beef patties, three slices of cheese, onions, pickles, lettuce, and a tangy sauce on a sesame‑and‑poppy‑seed bun.
  • U.S. pricing for the Big Arch has not been disclosed, though a comparable meal in Canada runs about C$12.59 (roughly $9), and its U.S. availability window has not been specified.
  • McDonald’s says Big Arch testing showed strong traction and helped secure a permanent spot in the U.K., aligning with plans to open more than 8,000 new restaurants by the end of 2027.