Overview
- McDonald’s began offering the adult FIFA World Cup 26 Meal at participating U.S. restaurants on June 4, with the Happy Meal rollout featuring Squishmallows set to start on June 9.
- The all-day adult meal gives customers a choice of a Big Mac or a 10-piece Chicken McNuggets box and includes a limited-edition gold-packaged Big Mac Sauce while supplies last.
- Each adult World Cup meal includes one of nine collectible cups that feature soccer stars and the McDonald’s mascot Grimace, creating a short-run collectible series.
- The kid-focused FIFA World Cup 26 Happy Meal will include one of 23 soccer-themed Squishmallows and special packaging with a scannable code that unlocks an online game.
- McDonald’s says the campaign is a worldwide activation at participating restaurants through the tournament, with designs and stock varying by region and some U.S. proceeds supporting Ronald McDonald House families.