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McDonald’s Revamps McValue With Under $3 Menu and $4 Breakfast Starting April 21

The streamlined offers target price-sensitive diners with a simpler, consistent value message.

Overview

  • McDonald’s unveiled the revamp Thursday, confirming a nationwide rollout to participating U.S. restaurants on April 21.
  • A new Under $3 Menu will feature at least 10 all-day picks, including Sausage McMuffin, Hash Browns, McChicken, McDouble, 4-piece McNuggets, small fries and drinks.
  • Select items will get extra-low spotlight prices at launch, with the Sausage McMuffin at $1.50 and the McDouble at $2.50.
  • A $4 Breakfast Meal Deal will bundle a Sausage McMuffin or Sausage Biscuit with hash browns and a small coffee.
  • Franchisees broadly back the plan, though pricing and participation can vary because about 95% of U.S. locations are independently owned.