Overview
- An internal message reviewed by The Wall Street Journal outlines a U.S. launch featuring items priced at $3 or less and a $4 breakfast bundle of a McMuffin, hash brown, and coffee.
- Offerings are expected to include a sausage biscuit and a four-piece Chicken McNuggets as part of the low-price lineup.
- The plan replaces the buy-one‑add‑one‑for‑$1 promotion introduced in 2025, with restaurant training set to begin in the coming weeks.
- The effort targets budget-conscious diners following post‑pandemic price increases and extends prior value moves that included $5 meals, $1 add‑ons, about $85 million in advertising, and roughly $35 million in temporary operator support that ends in March.
- McDonald’s did not immediately comment publicly as competitors including Burger King, Panera, and Domino’s advance their own lower‑price offers.