Overview
- The reported “McValue 2.0” push features a $3-and-under menu and $4 breakfast bundles aimed at regaining price-sensitive diners in the U.S.
- Items cited in reports include sausage biscuits and four-piece Chicken McNuggets for $3 or less, with a breakfast set of a McMuffin, hash brown, and coffee for $4.
- Training for restaurants on the new offers is expected to begin in the coming weeks as operators prepare for the April launch.
- The cheaper menu will replace the 2025 buy-one-add-one-for-a-dollar promotion, extending a two-year value campaign that included $5 meals and $1 add-ons.
- McDonald’s and franchisees previously poured roughly $85 million into advertising discounted combos, with about $35 million in early-2026 operator support scheduled to end in March, as competitors push their own low-price deals.