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McDonald’s Launches Under $3 Menu and $4 Breakfast Deal Nationwide on April 21

The move aims to simplify value messaging to rebuild an affordable image.

Overview

  • McDonald’s, in a Thursday announcement, set an April 21 rollout at participating U.S. restaurants, with final prices set by local franchisees.
  • The new lineup features at least 10 items priced under $3 across the day, including Sausage McMuffin, Hash Browns, McChicken, McDouble, 4-piece McNuggets, small fries and a medium drink.
  • At launch, McDonald’s will spotlight limited-time prices with a Sausage McMuffin at $1.50 and a McDouble at $2.50.
  • The breakfast bundle costs $4 and includes a Sausage McMuffin or Sausage Biscuit with hash browns and a small coffee, while $5 and $6 lunch and dinner deals pair a McChicken or McDouble with 4-piece McNuggets, small fries and a small drink.
  • Rival chains are pushing similar value plays, with Taco Bell, Wendy’s, Panera and KFC adding low-price menus to pull back cost-conscious diners facing higher food prices.