Overview
- The campaign runs nationwide on Friday, 28 November 2025, across all McDonald’s locations in Argentina.
- McDonald’s pledges 100% of Big Mac revenue for Fundación Cimientos and Casa Ronald McDonald Argentina during the one-day drive.
- Purchases count in restaurants, via AutoMac, through the McDonald’s app, and on delivery platforms including Rappi, PedidosYa and Mercado Libre.
- Fundación Cimientos reports accompanying more than 8,000 youths with a team of 120 professionals, with 80% of final-year participants finishing secondary school and 83% studying or entering formal work the following year.
- Casa Ronald McDonald Argentina runs 11 active programs and says it has supported over 416,650 children and families, with last year’s event selling more than 130,000 Big Macs.