Overview
- McDonald’s and Netflix hosted a high-energy launch event at The Bellwether in Los Angeles with DJ sets, dance battles, merch, photo ops and an appearance by star Kevin Woo.
- The promotion features dueling meals for HUNTR/X and the Saja Boys with collectible cards that Netflix says tie into a small upcoming unlock.
- The HUNTR/X meal includes 10-piece Chicken McNuggets, Ramyeon shaker fries and two themed sauces called Hunter and Demon.
- Netflix’s partnerships chief Magno Herran describes the approach as fan-first and selective with co-created content that adds value for viewers.
- Netflix is widening the franchise with more merchandise and an officially confirmed sequel from Maggie Kang and Chris Appelhans, while noting ripple effects like increased travel interest to South Korea and chart gains tied to the film’s music.