Overview
- Chris Kempczinski appears in a short Instagram video introducing the Big Arch and offers effusive lines before taking a noticeably small first bite.
- Viewers widely mocked the performance as stiff or inauthentic, with sarcastic comments and jokes collecting thousands of likes across social platforms.
- The Big Arch is marketed as a large, premium burger with two beef patties, a sesame–poppy seed bun, special sauce, lettuce, pickles and crispy onions.
- In Germany the burger is promoted as “Der M,” with local coverage highlighting how the CEO’s awkward bite has become a viral gag.
- Coverage notes that it remains unclear whether the heightened attention will help or hurt sales of the new offering.