Overview
- Chris Kempczinski, who spoke to the Wall Street Journal on Monday, said his tiny bite came from strict table manners his mother taught him and he called the viral moment helpful for awareness.
- The Instagram reel showed a small, hesitant bite and the CEO referring to the burger as a “product,” which set off rival videos, including Burger King’s Tom Curtis taking an exaggerated Whopper bite.
- Foot-traffic data from Placer.ai shared with the New York Post showed Burger King’s weekly visits growing faster than McDonald’s in early March after both burgers launched, though the firm noted other factors can affect visits.
- Kempczinski said McDonald’s is leaning into price-focused offers, pointing to a $5 Meal Deal and a list of 10 items priced under $3 to win back cost-conscious diners.
- The Big Arch is a larger take on the Big Mac with two beef patties, white cheddar, crispy onions, lettuce, pickles, and a special sauce, following tests in Canada and Europe and a U.K. menu addition.