Overview
- Chris Kempczinski’s February Instagram clip resurfaced across X, TikTok and Reddit, with viewers mocking his hesitant, small first bite and repeated reference to the burger as a “product.”
- The Big Arch rolled out to participating U.S. restaurants on March 3 as a limited‑time item after pilots in Portugal, Germany and Canada and a permanent addition in the U.K. and Ireland.
- Burger King U.S. and Canada president Tom Curtis posted a contrasting taste‑test showing a full Whopper bite, widely read as a sly response to McDonald’s viral clip.
- McDonald’s highlighted the launch with an X post reading “Take a bite of our new product” and joked with followers about how to “attack” the burger.
- The 1,020‑calorie sandwich features two quarter‑pound beef patties, white cheddar, lettuce, pickles, crispy and slivered onions and Big Arch sauce, with U.S. prices reported between $6.89 and $10.19 and no end date disclosed.