Overview
- McDonald’s and Xbox publicly revealed the collaboration on Monday, Aug. 17, naming six specific in-game rewards tied to Halo: Campaign Evolved, Forza Horizon 6, Fallout 76, Candy Crush Saga, World of Warcraft, and Overwatch.
- The promotion is being billed as a McDonald’s UK & Ireland Side Missions campaign and is currently limited to customers in those two markets with no official plan to expand.
- McDonald’s and Xbox have not published how customers will earn or claim the items, saying the full mechanics will appear in the McDonald’s app when the campaign goes live.
- McDonald’s UK & Ireland chief marketing officer Tim Kenward framed the effort as experiential, with game-themed menu items planned to drive foot traffic and app engagement among players and fans.
- The tie-in is one element of Xbox’s wider 25th anniversary programming, and its performance in the UK and Ireland will likely determine whether similar rewards roll out to other regions.