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McConaughey Teases 'Brothers' as Apple TV+ Sets Sept. 23 Premiere

An Instagram tease referencing a family anecdote serves as marketing ahead of the show's fall launch.

Overview

  • On July 23 Matthew McConaughey posted an Instagram photo captioned “From another mother? Happy birthday brother,” a public tease tied to his new series with Woody Harrelson.
  • Apple TV+ has confirmed Brothers will debut on September 23 as an eight-episode, half-hour comedy series.
  • The show fictionalizes the actors as versions of themselves who may be biological siblings, a premise drawn from an anecdote about McConaughey’s mother and Harrelson’s father.
  • Filming took place across Austin in 2025 with many public shoots and scenes set at McConaughey’s Texas ranch where the series follows both families living together.
  • McConaughey and Harrelson star in and executive-produce the series alongside a supporting cast that includes Natalie Martinez and Brittany Ishibashi, and the July post signals a formal marketing push toward the September launch.