Overview
- Mazda applied for the Luce trademark in Japan on March 4, weeks after Ferrari revealed the Luce name alongside an interior teaser in February.
- Registry records show Ferrari filed for the Luce trademark in Italy on February 9, underscoring parallel moves in different jurisdictions.
- Reports say Mazda's filing could complicate Ferrari's use of the name in some markets, with trademark reviews and any negotiations still pending.
- The Luce badge has deep Mazda heritage dating to the 1960s and early 1990s, and industry practice suggests the new filing may be a defensive step.
- Ferrari has teased quad-motor performance of 0–100 km/h in 2.5 seconds, a 310 km/h top speed, 350 kW charging and a 530 km range ahead of a planned May debut, with interior design by Jony Ive and Marc Newson's LoveFrom.