Overview
- Mazda has launched the updated CX‑5 in Spain with a target of about 6,000 units and the aim of becoming the brand’s second bestseller behind the CX‑30.
- For 2026, Mazda España is targeting roughly 22,000 registrations for about a 2% share of the Spanish market after strong 2025 results in Europe.
- The company plans for around 10% of its Spanish sales to be pure electric this year, with approximately 95% of deliveries carrying ECO or CERO labels.
- Beamud urges lawmakers to include vehicle renewal and scrappage in the forthcoming mobility law and Plan Auto+ to cut emissions from Spain’s aging car park.
- Management stresses profitable growth and dealer viability over volume pushes, keeping cautious exposure to channels like short‑term rentals.