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Mazatlán Carnival Closes With 1.34 Million Attendees and MXN 1.58 Billion in Spend, Officials Say

Officials credit coordinated planning for an outsized tourism payoff.

Overview

  • The six-day festival under the theme “¡Arriba la Tambora!” concluded Tuesday in Mazatlán with parades, coronations and concerts.
  • Organizer figures report more than 1.34 million attendees, an estimated economic spillover above MXN 1,582 million and average hotel occupancy of 88%.
  • Sinaloa tourism secretary Mireya Sosa Osuna said 157,340 visitors traveled specifically for the Carnival, generating about MXN 1,111 million.
  • The main Sunday parade along the malecón drew over 550,000 spectators, featuring monumental floats and giant marionettes like La Gaviota and El Sinaloense.
  • Headline performances included Edén Muñoz at the king’s coronation, with Yuridia, Belinda and Julio Preciado drawing large crowds, and a second parade Tuesday drawing roughly 480,000.