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Maverick Carter Maps LeBron JamesPost-NBA Path as Playing Future Remains Unsettled

Carter says the merged SpringHillFulwell is ready to carry James’ own projects once he leaves the court.

Overview

  • Carter, speaking at Semafor’s World Economy event last week, described a flexible timeline for James that could mean retirement after this postseason or after next year.
  • The SpringHillFulwell venture, formed in 2024, is building around digital and live production and is developing broadcasts for the Grammys and the 2028 Olympics ceremonies.
  • Lakers governor Jeanie Buss told SiriusXM she wants James to retire in Los Angeles but said the decision is his as he approaches unrestricted free agency this summer.
  • NBA commissioner Adam Silver said he wants James to play as long as he chooses and said he has every indication James plans to play next season.
  • James, 41, has not announced a decision, and the Lakers’ first-round series against Houston plus roughly $50 million in projected cap space could shape his next move.