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Maura Higgins Turns Up in Cannes as Agency Signings and U.S. TV Work Push Her Stateside

The Love Island alum’s Cannes appearances and reported deals with Creative Artists Agency and Align signal a deliberate move to expand her U.S. TV and fashion profile.

Overview

  • On Wednesday Maura Higgins attended the Spotify Beach concert in Cannes wearing a black Chanel mini dress and white mules, continuing a busy summer that has included Royal Ascot and a Sports Illustrated runway appearance.
  • Entertainment outlets report that Higgins has signed with U.S. talent agency Creative Artists Agency and with PR firm Align to grow her work in the United States.
  • Public reporting says Higgins is set to take part in Dancing With The Stars this autumn, a development described by outlets as part of her increasing U.S. television activity.
  • Those growing U.S. commitments have been linked to scheduling changes to her Love Island hosting duties, including her replacement on Love Island USA: Aftersun and a later appointment to host Love Island Games' Aftersun.
  • Industry observers say the combination of high‑profile event appearances, agency representation and U.S. TV bookings could raise Higgins’s transatlantic profile but may force her to prioritise stateside projects over some UK presenting roles.