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Matthieu Blazy's Chanel Debut Reimagines Tweed and Signals a Confident New Era

Chanel paired the cosmic-set debut with a clear product timeline that preserves its usual boutique rhythm.

Overview

  • On October 6 at Paris’s Grand Palais, Blazy unveiled his first womenswear collection for Chanel before roughly 2,400 guests on a planetary stage set.
  • The collection recast the house’s tweed into a noted “neo‑tweed” through deconstruction and handwork, with softened jackets, new volumes, mini skirts, and transparent knit effects blending masculine and feminine codes.
  • The debut followed Chanel’s disclosure of a 28.2% drop in 2024 net profit to $3.4 billion, sharpening expectations for creative renewal with commercial impact.
  • Early reviews from outlets including Vogue France, Le Nouvel Obs, and Le Point praised the show, using terms such as “master class” and “Chanel is back.”
  • Chanel stated the line will reach boutiques in March 2026, with a Métiers d’Art show in New York in December 2025 and haute couture in Paris in January 2026, and no shift to drop-style releases.