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Matthew McConaughey Secures Eight Trademarks to Police AI Replicas of His Voice and Likeness

The move is designed to give him a federal route to challenge unauthorized deepfakes, a tactic that courts have not yet tested.

Matthew McConaughey attends "The Lost Bus" UK Special Screening at Curzon Mayfair on September 28, 2025 in London, England. (Photo by Gareth Cattermole/Getty Images)
A poster of Matthew McConaughey's character in "Dazed and Confused" is displayed on a wall at LazyDaze coffee shop on Friday, Dec. 5, 2025, in Austin.
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Overview

  • The USPTO approved eight registrations covering elements of McConaughey’s identity, including a sound mark of “Alright, alright, alright” approved in December 2025 and short video and audio clips.
  • His legal team says the filings are intended to deter AI-generated imitations and provide standing to sue in federal court even when content is not explicitly selling a product.
  • Attorneys Kevin Yorn and Jonathan Pollack call the approach a practical deterrent but acknowledge that its effectiveness will be decided in future litigation.
  • All eight trademarks are registered to J. K. Livin Brands Inc., creating a centralized framework for enforcement and licensed use.
  • McConaughey is pursuing authorized AI projects, partnering with and investing in ElevenLabs to deliver an approved synthetic voice for his newsletter.