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Matthew Berry Holds Talks With ESPN as He Weighs Hiring Dianna Russini

The conversations test ESPN’s talent-licensing strategy by putting Berry’s subscription-driven hiring criteria under public scrutiny.

Overview

  • Berry said this week that he has had multiple conversations with senior ESPN leaders about a possible reunion but emphasized that no deal is imminent.
  • He left ESPN in 2022, later worked at NBC, and has since focused full time on Fantasy Life, which Berry says is on pace to generate eight-figure revenue in 2026.
  • Fantasy Life has built subscription products and distribution agreements with partners such as Audacy and Prime Video, and Berry says any hire must clearly help grow subscriptions or convert traffic into paying customers.
  • Berry said he would consider hiring Dianna Russini if she fits the company’s needs and can be monetized, and he declined to second-guess the photos and questions that led to her April exit from The Athletic.
  • ESPN’s recent move to license talent shows like Pat McAfee’s offers a pathway for creators to re-engage with the network, and the next developments to watch are whether Berry reaches a formal deal with ESPN or makes a strategic hire at Fantasy Life.