Overview
- Mattel presented the Barbie Signature Miley Cyrus, which was unveiled on June 30, and made the figure available first on Mattel Creations with initial purchase access limited to Barbie Club 59 members.
- Miley Cyrus worked directly with Mattel on the doll’s design, reviewing hair, makeup, wardrobe and accessories so the figure would reflect her artistic identity and include a silver microphone to underscore music and voice.
- The doll reproduces the ‘Golden Burning Sun’ aesthetic with a black biker-style outfit, hooded jacket, corset top, high-waist pants, platform boots and two-tone hair to match Cyrus’s recent promotional imagery.
- The release is a collector-focused Black Label item priced at roughly US$55–60 (about 1,250 MXN in listings), includes a certificate of authenticity, lists designer credits (Javi Meabe and Laydiana Chiv), and is also showing up on major retailers’ sites.
- Fans responded enthusiastically on social media, and the edition marks Cyrus’s first official Barbie presented as herself rather than a TV character, fitting Mattel’s broader strategy of using Signature editions to target adult collectors and cultural recognition.