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Mattel and Hasbro Unveil KPop Demon Hunters Merchandise at Nuremberg Toy Fair, With Preorders Live

The rollout is designed to extend the film’s reach by meeting pent-up demand after the hit outpaced last year’s retail plans.

Overview

  • Hasbro targets July 2026 for NERF demon-hunting gear, synced light sticks, Furby Furblets and a themed Monopoly game, while Mattel schedules fall windows for dolls, figures and games.
  • American Girl 18-inch Rumi, Mira and Zoey dolls are available to preorder at $165 each with shipments expected in late November 2026.
  • Mattel’s slate includes core and singing fashion dolls, a Battle Rumi deluxe figure, 6-inch action figures, Little People sets, Polly Pocket capsules and UNO, with prices published from roughly $5 to $54.
  • Netflix lists the movie at about 482 million views as its most-watched title, with Golden Globes wins and Oscar nominations helping sustain demand.
  • Mattel and Netflix say they accelerated development to move faster than usual, while trade outlets report sequel talks with a possible 2029 target.