Overview
- Mattel and Hasbro showcased comprehensive assortments at the Nuremberg Toy Fair, confirming Mattel as master for dolls and action figures and Hasbro for games and role-play.
- Retail timing spans summer through fall 2026, with Hasbro items dated for July 15 and Aug. 1 and many Mattel products set for fall, while American Girl preorders are live for shipment by Nov. 27.
- Mattel’s range includes American Girl dolls ($165), core and singing fashion dolls ($26.99–$32.39), a Deluxe Battle Rumi ($53.99), 6-inch action figures ($21.59), plus Little People, Polly Pocket capsules (~$5–$8) and UNO.
- Hasbro’s lineup features NERF replicas of the trio’s weapons, Furby Furblets of Derpy Tiger and a Saja Boy demon ($14.99), electronic light sticks ($14.99) and a Monopoly edition ($24.99), with Monopoly Deal available now.
- Executives cited extending the IP after awards momentum as the goal, with a sequel reported in development without an official date and Hot Toys unveiling premium figures priced about $260–$280.