Overview
- Netflix and licensees showcased the complete Mattel and Hasbro assortments at the Nuremberg Toy Fair following the film’s strong global traction on the platform.
- Mattel plans distribution to begin in the boreal summer of 2026 with staggered collections, though some industry posts cite fall 2026 as the timing.
- Mattel’s lineup includes singing dolls of Rumi, Zoey and Mira along with American Girl editions, a UNO release, Polly Pocket sets and Little People Collector figures.
- Hasbro’s range features NERF role‑play gear, infrared‑synced lightsticks for in‑universe groups, Furby Furblets specials and a themed Monopoly game.
- The company says it accelerated development with Netflix that typically takes about 18 months, and Netflix executives emphasize merchandise as core to extending the IP as Deadline reports a possible 2029 sequel not yet announced by Netflix.