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Matera Bakery Apologizes After Instagram Post of Cake With Nazi Symbols

The owner says the design was requested as a prank by a customer.

Overview

  • Note di Gusto in Matera posted on March 16 a 19th‑birthday cake featuring a swastika and SS insignia with the message “Auguri Antonio – 19.”
  • The image drew rapid condemnation on Instagram, prompting the shop to delete the photo and its Story within hours.
  • Owner Alessandro Cirimelli issued a public apology on March 17, calling the upload a hasty mistake and distancing the bakery from the imagery.
  • He said staff focused naively on the cake’s artistic execution rather than the meaning of the symbols.
  • As of March 18, reports note no official inquiries or legal action, while discussion of the incident continues online.