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Masters of the Universe Falls Short at Box Office as Sequel Hinges on Streaming and Merch

Amazon MGM says Prime Video viewership, premium‑VOD timing or Mattel licensing will decide whether the film’s post‑credits teases become a franchise.

Overview

  • By June 22 the film had earned roughly $101.9–102 million worldwide with about $56–57 million in North America, leaving it far below expectations.
  • Industry estimates place the production budget at $170–200 million which means the movie is unlikely to be profitable from theaters alone given typical break‑even math.
  • The picture showed weak theatrical momentum, including a steep second‑weekend decline reported at about 69 percent, and heavy screen losses in North America.
  • Amazon MGM has publicly framed the release as part of a broader distribution plan and may move the film to premium VOD or Prime Video earlier to chase streaming engagement and subscription value.
  • Critics praised the film’s design and lead performances and the post‑credits She‑Ra reveal survived a near rights snag, creating a clear creative hook that could justify sequels if streaming, PVOD and merchandising revenue improve.