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Masters Launches 'Taste of the Masters' Kits With Goldbelly for 2026 Watch Parties

The officially licensed kits extend Augusta National’s concessions tradition to home viewers through a partnership with Goldbelly.

Overview

  • Augusta National announced on March 17 that official Taste of the Masters hosting kits are on sale for fans to use during the April 9–12 tournament, with items promoted as best served April 6–12.
  • The collection features three options: a Large Hosting Kit, a Classics Kit, and a non-alcoholic Azalea Cocktail Kit.
  • The Large Hosting Kit serves 12–14 and includes pimento cheese, pork barbecue, egg salad, chips, chocolate chip cookies, and Georgia pecan caramel popcorn, plus branded cups and materials.
  • The Classics Kit serves 4–6 with pimento cheese, potato chips, and mini chocolate MoonPies, while the Azalea Cocktail Kit serves six and comes with a non-alcoholic mix, shaker, jigger, cups, coasters, stirrers, and a recipe card.
  • Reported pricing sets the Classics Kit at $99, the Large Hosting Kit at $189, and the Azalea Cocktail Kit at $99, and the launch was accompanied by a Masters video on the history of its famously low-cost concessions.