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Masters Keeps $1.50 Sandwiches as 2026 Menu Adds $2.25 Candy Bar

Low concession prices reflect an intentional tradition linked to strong ticket and merchandise income.

Overview

  • The 2026 concessions list, published Thursday by multiple outlets, holds signature egg salad and pimento cheese at $1.50 with most sandwiches $3 or less and soft drinks and water at $2.
  • A new Masters candy bar priced at $2.25 debuts this year and replaces peanuts on the snack menu.
  • Small adjustments round out the update as blueberry muffins and cheese straws rise by 50 cents and cookies increase by 25 cents.
  • Patrons praised the throwback pricing on social media, and Augusta National underscored on Instagram that keeping the menu simple and cheap is a deliberate part of the fan experience.
  • Industry reporting points to major revenue elsewhere with merchandise sales estimated near $70 million and tournament tickets up to $160 after steps to limit resales.