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Masters Gnome Reveal Drives $1,500 Presales With Final-Year Rumors

Collectors are paying up to 30 times retail on speculation this could be the last Masters gnome.

Overview

  • Presale listings for the 2026 Masters gnome jumped to $725–$1,500 after Augusta shared a first look at the design.
  • This year’s figure shows a patron holding a cup of coffee and a working Masters umbrella.
  • The gnome sells on-site for $49.50 and is limited to one per patron, yet it typically sells out quickly during tournament week.
  • Golf Digest reporting cites a merchandising source who is 95% sure this will be the final year, though Augusta National has not confirmed any discontinuation.
  • A hot resale market underpins the frenzy, with a 2016 original selling for $10,195 and auction experts expecting strong prices, capping a run that began in 2016 and skipped 2017.