Overview
- Augusta National staff, who cut off the merchandise line Monday, tried to control a crush of patrons racing for the limited-edition garden gnome before later reopening access.
- The 2026 figure shows a white-bearded patron with a working umbrella and coffee cup, retails for $49.50, and is already listed for hundreds to nearly $1,000 on secondary markets.
- Supply remains tight with roughly 1,000 released per day and a one-per-patron rule, yet onlookers reported some buyers leaving with multiple gnomes.
- Reports suggest 2026 could be the final run, and while Augusta National has not confirmed an end, the club has moved to temper the rush with measures like tighter parking hours and on-site line controls.
- Fans lined up before dawn to secure one, with at least one buyer telling Reuters she would trade a gnome for a Thursday ticket, showing how the collectible now shapes how patrons spend their time at the Masters.