Overview
- Deadline and Variety report Marvel Studios is not buying Super Bowl ad time, so no new spots are expected for Avengers: Doomsday or Spider-Man: Brand New Day.
- The going rate for a 30‑second Super Bowl ad has climbed to roughly $10 million, up from about $7.5–$8 million last year.
- Studios planning game-day trailers include Disney (The Mandalorian & Grogu, Hoppers, with Toy Story 5 possible), Universal (The Super Mario Galaxy Movie, Minions 3, Disclosure Day), Paramount (Scream 7) and Lionsgate (Michael, potentially in pre‑game).
- Sony, Netflix, Apple, and Amazon/MGM are expected to sit out, with Warner Bros. having limited presence and DC Studios opting for a Supergirl tease during Animal Planet’s Puppy Bowl.
- Recent short teasers for Doomsday ran in late 2025 and January 2026, and trade coverage notes speculation that Spider-Man: Brand New Day’s first full trailer could arrive around the game or attach to another upcoming Disney release.