Overview
- Marvel returned to Hall H and confirmed new films including Ghost Rider starring Ryan Gosling directed by Shawn Levy and Black Panther III starring David Jonsson directed by Ryan Coogler.
- The studio screened extended Avengers: Doomsday footage and brought many cast members onstage after a trailer that drew roughly 503 million views in 24 hours to build momentum for the December release.
- Streaming platforms dominated other Hall H programming with Apple TV debuting a Neuromancer teaser and a January 22, 2027 premiere date and Prime Video revealing The Rings of Power season 3 for November 11, 2026 and Blade Runner 2099 for November 25, 2026.
- San Diego Comic‑Con drew roughly 135,000 attendees, produced an estimated $160 million local economic impact, and is contractually secured to remain in San Diego through at least 2030 while some major panels experienced crowding and reports of credential problems.
- Early post‑show measures showed mixed fan reaction on social media and little immediate lift for non‑Spidey Marvel titles on third‑party streaming charts, leaving the question open of how well Comic‑Con hype converts to short‑term viewing.