Overview
- Marvel released its official SDCC program including multiple panels across the convention and a marquee Marvel Studios presentation set for Hall H.
- Booths #2329 and #2519 are Marvel’s official exhibit spaces offering limited-edition merchandise and a daily gift for the first 50 fans in line.
- Daily themed cosplay meetups will run from booth #2329 with a required check-in ten minutes before each start time; themes include Avengers, X‑Men, Heroes vs. Villains, and a kids meetup.
- Several off-site experiences will run alongside the convention, including a Magic: The Gathering | Marvel Super Heroes fan experience at Petco Park, a Madripoor Sunrise slushie at the Omni Hotel Lawn, and video-game previews in the Marriott San Diego Ballroom.
- Disney Entertainment Television and partners such as LEGO, Hasbro, Topps, and Wizards of the Coast will run parallel activations, a setup likely to drive heavy foot traffic, coordinated marketing and exclusive product drops across the SDCC footprint.