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Maruti Suzuki Opens 200th NEXA Studio, Extends Premium Reach to Smaller Towns

The compact studio format brings the NEXA showroom experience to semi-urban markets through lower-cost, integrated sites.

Overview

  • Maruti Suzuki inaugurated its 200th NEXA Studio near Kharkhoda, Haryana, advancing its push into tier-3 locations.
  • The NEXA network now includes over 740 outlets across more than 530 cities nationwide.
  • The company targets 600–700 studios by FY2030–31, with studios expected to rise from 8–10% to 25–30% of NEXA sales by then.
  • The studio model uses roughly 1,200 sq ft spaces with a single-car display and one service bay to offer sales, service and spares at lower dealer investment.
  • Strong interest in the e‑VITARA continues, though domestic output will stay below 2,000 units per month until July; NEXA sold 5.4 lakh vehicles in FY2024–25, nearly 30% of Maruti’s domestic total.