Overview
- Maruti Suzuki, which announced the second DesignXathon on Monday, opened applications with a July 13 deadline for students at Indian and India-based global design institutes.
- The 2026 brief asks entrants to envision an iconic vehicle Gen Z and Gen Alpha would want in 2036, looking to the 2035–2040 mobility landscape.
- Winners can earn up to ₹4.5 lakh, and the top three teams secure six-month internships with the company’s automotive design team.
- Entries will be judged on category choice, relevance to young users, sustainability integration, and the link between design philosophy and technology.
- The program builds on the 2025 debut that drew 400-plus entries from about 70 institutes, with eight students from that cohort now interning at Maruti.