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Martin Lewis Denounces Deepfake Ad Targeting Wife, Warns Viewers Off 'Quantum AI' Scam

He questions social platforms' willingness to curb scam ads, citing slow enforcement.

Overview

  • Scammers circulated an AI-generated video falsely depicting Lara Lewington being attacked to push a bogus 'Quantum AI' investment scheme.
  • Appearing on ITV's Good Morning Britain, Lewis told viewers he is not involved in any investment programmes and urged, "Don't trust them."
  • Lewis said he has no faith in social media firms to remove such ads, accusing platforms of taking money to host fraudulent content.
  • He asked the public to report the posts and confirmed his wife was not harmed and that no such investment scheme exists.
  • Coverage places the incident within ongoing policy efforts, with delayed Online Safety Act scam-ad rules and ministers signaling further action on AI-driven harms.