Overview
- Starbucks posted a promotional Instagram video on Monday showing Martha Stewart and actor Belmont Cameli trading a flirtatious exchange to promote the Pumpkin Spice Latte.
- Hours after the clip went up on Aug. 24, Stewart commented that she had actually filmed with a different stand‑in and called the on‑screen Cameli “cuter,” which drove a spike in likes and comments.
- Starbucks rolled out its full pumpkin lineup on Aug. 25, using the celebrity spot to draw attention to new items such as an Iced Pumpkin Cream Shaken Espresso and returning favorites like the Pumpkin Spice Frappuccino.
- Fans responded with enthusiastic praise and playful messages on Instagram, turning the ad and Stewart’s follow‑up comment into the week’s social‑media talking point.
- The pairing underscores how brand tie‑ins can sharpen a seasonal campaign and raise an actor’s profile; Cameli is best known for Prime Video’s Off Campus, which is filming Season 2, and the spot extended his mainstream visibility.